NOVERNA Telecom Experience

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Our rich Consumer and B2B Telecom research expertise is built on solid foundations with International reach. Having conducted virtually every type of Telecom study there is, we are in the position to help your business achieve real insight into any research aspect. Our research models use all the relevant analytical techniques to go beyond the traditional market research findings. Our Telecom clients around the world have trusted NOVERNA to conduct their research studies ranging from the simplest tactical studies to the most challenging research programs of high strategic value. Our experience in Telecom research based on hundreds of studies conducted covers a wide gamma of topics including the below most common research topics:

Brand Health and Equity Monitoring Indicators (NOVERNA Model)

Brand Management Program (NOVERNA Model)

Brand Image and Advertising Effectiveness

Advertising Approach for New Products, Services and Concepts

Communication Platform Effectiveness

Market Segmentation (NOVERNA Model)

In Depth Assessment of Market Segments

Profiling of New Acquisitions, Churners, and Universe

Extraordinary User Investigation

Churn Investigation

Triple Play / Quad Play Evaluation

Geo-Marketing Segmentation & Profiling

Customer Satisfaction and Loyalty (NOVERNA Model)

Customer Experience Management (NOVERNA Model)

Network Performance Test & Satisfaction (NOVERNA Model)

Retail Store Presence Evaluation and Effectiveness

Dealer and Kiosk Store Presence Evaluation and Effectiveness

Call Centre Evaluation

Customer Service and Management Procedures Evaluation

New Concept Evaluation

Post Product Launch Evaluation

Usage and Attitude

Pricing and Price Sensitivity

MVNO Potential Assessment

Product and Service Line Extension

Census (Fixed and Mobile)