How does your brand stand up to the competition?

Is your company communication strategy effective in getting the right messages across to your target audience? Brand Health Communicator is designed to measure the most vital brand health indicators, correlated with the effectiveness of communication activity in a competitive context to help your company streamline its brand strategy. Clients thinking about conducting a brand health study ask the below questions.

Key Business Objectives:

(1)   How is my brand positioned in the market today amongst users and non-users alike?

(2)   Does my brand carry any reputational risks that I should be aware of?

(3)   Is my communication strategy effective and is it having any impact on my overall brand strategy?

(4)   What is really driving consumer preference for brand choice? Are these drivers functional or emotional in nature?