Know thy market!      


Market segmentation is perhaps one of the most popular business requirements. This product is our answer to helping your company identify the relevant segments in your market, their unique profile and their relative value. Our Segment Locator model uses the most advanced analytical techniques to derive at truly unique and actionable market segments. Clients thinking about conducting a market segmentation study ask the below questions for which this product is designed to answer using advanced analytical techniques.


Key Business Objectives :

(1)  Which are the key segments of the market and what is their relative size and worth?

(2)  What are their needs and who is currently serving them?

(3)  What is my potential in serving the segments I want?

(4)  How can I reach them; target- communicate-promote?