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Our rich Consumer and B2B Telecom research expertise is built on solid foundations with International reach. Having conducted virtually every type of Telecom study there is, we are in the position to help your business achieve real insight into any research aspect. Our research models use all the relevant analytical techniques to go beyond the traditional market research findings. Our Telecom clients around the world have trusted NOVERNA to conduct their research studies ranging from the simplest tactical studies to the most challenging research programs of high strategic value. Our experience in Telecom research based on hundreds of studies conducted covers a wide gamma of topics including the below most common research topics:
Brand Health and Equity Monitoring Indicators (NOVERNA Model)
Brand Management Program (NOVERNA Model)
Brand Image and Advertising Effectiveness
Advertising Approach for New Products, Services and Concepts
Communication Platform Effectiveness
Market Segmentation (NOVERNA Model)
In Depth Assessment of Market Segments
Profiling of New Acquisitions, Churners, and Universe
Extraordinary User Investigation
Churn Investigation
Triple Play / Quad Play Evaluation
Geo-Marketing Segmentation & Profiling
Customer Satisfaction and Loyalty (NOVERNA Model)
Customer Experience Management (NOVERNA Model)
Network Performance Test & Satisfaction (NOVERNA Model)
Retail Store Presence Evaluation and Effectiveness
Dealer and Kiosk Store Presence Evaluation and Effectiveness
Call Centre Evaluation
Customer Service and Management Procedures Evaluation
New Concept Evaluation
Post Product Launch Evaluation
Usage and Attitude
Pricing and Price Sensitivity
MVNO Potential Assessment
Product and Service Line Extension
Census (Fixed and Mobile)
