Impact Consulting
We are experts in transforming research and analytics insights into actionable roadmaps and strategic and operational transformation of our clients.
Our perspective is that the link between research-based knowledge and constructing actionable implementation road-maps is the most crucial link in the opportunity chain.
In building such roadmaps we:
- Engage fully with client high-level strategic teams and departmental teams in strategic work-shops, brain-storming sessions and exercises
- Present and consult on alternative scenarios for roadmaps which will take on board competitive advantages and leverage brand strengths
- Identify disruptive growth and potential propositions, and quick-mover action recommendations to fill gaps in the market
- Pursue a customer-centric approach, identifying the specific consumer problem or challenge that any strategic or tactical actions should address and how
- Provide concrete solutions on how consumer and market paradigms can be shifted to the advantage of a brand or organisation, by-passing obstacles of long-held beliefs about a brand or organization
- Map specific action points to internal departments thus creating ownership and clear responsibilities for road-map execution
- Train departments and teams on how the road-map milestones should be executed
- Adopt a brand alignment review tracking board for constant monitoring that implementation is aligned with wider brand strategy
