Consumer Goods
Fast Moving Consumers
Technological and societal changes significantly impact consumer behavior, especially in retail and Quick-Service restaurants (QSRs). Both retail shoppers and QSR customers prioritize convenience, easy access, and diverse options, utilizing online purchasing and mobile apps. They increasingly seek personalized experiences that address emotional needs like gratification, health, and environmental consciousness.
Dissecting the Customer Journey
In the fast-moving consumer goods and durable products sectors, we dissect customer journey research meticulously. This enables us to identify strategic brand actions and tactical interventions that drive market penetration, customer satisfaction, and long-term revenue growth. Our approach focuses on achieving business goals, from building awareness and consideration to fostering trial, repeat usage, loyalty, and brand advocacy.
All Product Angles
Our extensive work in the FMCG and Durables sectors includes wide-spread tracking programs and ad-hoc engagements in a variety of product categories and subject matters. Key areas of cous have included – among others – the following:
- Dairy
- Confectionery
- Carbonated Soft Drinks & Juice
- Non-Alcoholic Beverages
- Confectionery
- Cosmetics
- Personal Care
- Baby Food & Care
- Detergents
- Consumer Electronics
- Furniture and Household Accessories
- Household Appliances
- Refrigeration & Cooling Systems
- Oil & Lubricants
A Basket of Tools
In supporting consumer brands, we utilize traditional qualitative and quantitative methods along with AI-based social listening analysis. Our approach involves a variety of tools, studies, and methodologies tailored to the brand and market scenario, including:
- Usage & Attitude Studies
- Brand Health & Equity
- New Concept & Product Testing
- Home Use Testing
- Package Testing
- Retail Presence Checks
- Market Competition Analysis
- Value Proposition Development
- Consumer and Purchasing Segmentation
- Immersive Ethnographic Studies
- Advertising & Campaign Pre-Testing
- Campaign Evaluation Testing
- Communication Platform Effectiveness
- Market Sizing & Future Demand Estimation
- Customer Satisfaction & Loyalty
- Pricing and Price Sensitivity
- Usability Testing
- Cross Channel Integration
Our Clients
Our typical clients include major international brands in the food and beverages segments, consumer electronics, household appliances, furniture, cosmetics and personal care industries.