Banking & Insurance
A New Digital Financial World
The digital revolution is reshaping banking and insurance, causing dynamic shifts in the market. Consumers, enterprises, and investors now demand seamless integration of digital transformation into financial services, presenting both challenges and opportunities for traditional players and start-ups alike.
Focused Expertise & Experience
Our custom-fit focus on banking and insurance services ensure that our clients are equipped with the most innovative approaches and insights to research, information and knowledge analysis, providing the necessary foresight and ammunition to capitalize on novel opportunities and growth avenues while leveraging on traditional strengths.
Wide Aspects Range
Our work over 2 decades of international work has focused on every aspect of the banking and insurance sectors, ranging from traditional offerings to digitally impacted service, product and channels domains.
- Retail Banking
- Enterprise & Corporate Banking
- Residential, Consumer and Enterprise Loans & Facilities
- Instant, Fixed, Savings & Notice Accounts
- Credit Cards
- International Banking
- Wealth & Investment
- Fin-Tech
- Digital- Banking, Channels & Apps
- Digital wallets
- Green Products
- General Insurance (Home, Automotive)
- Labour Insurance
- Life Insurance
- Health Insurance
- Pension schemes
Extensive Research Types
In terms of research focus, we have conducted virtually every type of Banking and Insurance study, equipping our clients with focused actionable insights in diverse areas ranging from brand-health and customer experience enhancement, through to digital transformation and fin-tech integration. The flexible nature of our research models and solutions allow us to organically integrate financial sector needs into our methodological and analytical work. Examples of areas of work conducted for local and international clients include the following:
- Brand Health & Equity
- Brand Launch & Relaunch
- Market Competition Analysis
- Value Proposition Development
- Market Segmentation
- New Products & Services Testing
- Advertising & Campaign Pre-Testing
- Campaign Evaluation Testing
- Communication Platform Effectiveness
- In Depth Assessment of Market Segments
- New Acquisitions & Churn Investigation
- Market Sizing & Future Demand Estimation
- Customer Experience Management, Satisfaction & Loyalty
- Digital Apps & Services Satisfaction
- Network Performance Testing
- Call Center Evaluation
- Usage & Attitudes Study
- Pricing and Price Sensitivity
Our Clients
Addressing the needs of a wide variety of players in the financial domain, our clientele includes key industry players including, government and ministries, retail and corporate banks, fin-tech companies and start-ups, digital banks and wallets, investment promotion agencies, life insurance companies, general insurance companies and competition authorities among many others.