Travel & Tourism
A New Dynamism
In the post-pandemic era, the travel and tourism sector has entered a new dynamic landscape. Opportunities abound for countries, regions, travel carriers, and accommodation providers, yet challenges persist in a unified framework of interconnected sectors. Demand is surging, but so is competition, necessitating a holistic approach to capitalize on opportunities. Additionally, digitization and climate change considerations are reshaping consumer patterns, making alignment with these trends imperative.
Integrated Fusion of Travel and Tourism Spheres
In travel and tourism, our comprehensive work keeps key players ahead of the curve. We cover all aspects impacting business success, including destination branding, travel trends, accommodation preferences, transport dynamics, technology’s influence on traveler decisions and experiences, and environmental sustainability initiatives.
Holistic Coverage
Our comprehensive research and analytical approach to the travel and tourism sectors includes both segmented work and holistic analysis, covering a wide range of aspects in the ever-evolving landscape, supporting our clients in optimising their strategy and taking decisive action to differentiate their offering. Typical examples of our work include focus on:
- Destination branding and marketing (country & regional)
- Air Transportation and Airlines
- Cruise-Line Travel
- Public Transportation
- Airport Services and Baggage Handling
- Catering and Restaurants Offerings
- Hotel & Accommodation
- Tourism facilities and accommodation complexes
- Sports Tourism
- Exhibition & Conference Travel and Facilities
- Health and Well-Being Travel
- Nature & Adventure Travel
- Religious travel
Extensive Research Types
In covering, the full range of travel and tourism related topic areas, we employ a broad range of research and analytic techniques including, among others:
- Tourist profiling, patterns and segmentation
- Customer satisfaction and loyalty
- Brand image and advertising effectiveness
- Tracking measurement of visitor and tourist arrivals, revenues, attraction hooks
- Demand estimation and potential
- New concept and propositions
- Trend analysis of new trends such as experiential, environment-friendly and digital nomadism
- Digital analysis
- Social and economic analysis of the impact of demographic changes
- Sustainability analysis
Our Clients
We serve a diverse clientele in the travel and tourism sector, including government agencies, ministries, regional authorities, exhibitions organizers, international airlines, cruise-line operators, hotel chains, sports facilities operators, health and well-being facilities, major tourist resorts, logistics and baggage handlers, and restaurant and catering associations.