Retail & Restaurants
The Changing Profile of Consumers and Shoppers
Technological and societal changes greatly influence consumer behavior, notably in retail and Quick-Service restaurants (QSRs). Retail shoppers and QSR customers alike are prioritizing convenience, easy access, and diverse options, leveraging online purchasing and mobile apps. They seek personalized experiences that cater to emotional needs such as gratification, health, and environmental consciousness.
Segmented Approach for a Better Strategy & Actions
With over 20 years of experience, we specialize in understanding consumers and shoppers at a highly segmented, localized level in the Retail and Quick-Service Restaurants sectors. Our work informs informed decisions on store locations, layouts, products/menus, environments, and customer experiences, empowering businesses to target their audience effectively.
Encompassing Focus Range
We support clients in a wide range of Retail and Restaurant related dimensions, including – among others – the following:
- Store Branding & Awareness
- Outlet Location Selection
- Outlet Layout and Environment Optimization
- Products and Brands Availability and Positioning
- Menu Development and Fine-Tuning
- Pricing Optimization
- Online and e-commerce purchasing and delivery
- Mobile App Development, Optimization & Evaluation
- Customer Servicing & Experience
- Check-Out Experience
Broad Methodological Ammunition
In empowering our clients, we employ a wider range of survey types, including quantitative methods, qualitative approaches and social listening exercises alike:
- Brand Health & Equity
- Launch & Relaunch
- Market Competition Analysis
- Value Proposition Development
- Consumer and Shopper Segmentation
- Mystery Shopper Visits and Purchasing
- Outlet Exit Interviews
- Immersive Ethnographic Studies
- New Menu Testing
- Advertising & Campaign Pre-Testing
- Evaluation Testing
- Communication Platform Effectiveness
- Market Sizing & Future Demand Estimation
- Customer Experience Management, Satisfaction & Loyalty
- Digital Apps & Services SatisfactionCall Centre Evaluation
- Usage & Attitudes Study
- Pricing and Price Sensitivity
Our Clients
Our work in the Retail and Restaurants Sector is primarily offered to clients in the private sector, including large hypermarket chains, supermarkets, retail stores and the leading international Quick-Service restaurant brands and chains. Our clientele includes well-established chains and brands in their traditional markets, and further extends to supporting them in their expansion, growth or re-launch efforts. At the same time, new outlet or brand launches in new geographic markets or niche concept markets benefit from our services to understand the potential of their investment and how to best maximize this.