Automotive

Changing Gears

Climate change, zero net emissions goals, autonomous vehicle tech, energy price fluctuations, and financial instability are reshaping the automotive sector. Motorists’ preferences are shifting, presenting a pivotal moment for brands and dealerships to either thrive or falter in this transformative era.

Research at the Roots

To grasp the shifting automotive landscape, research into the dynamics and consumer views on hybrid, electric, autonomous, and smart vehicles is crucial. With over two decades of experience, our automotive work supports clients in seizing opportunities and maintaining sales growth. Understanding motorists’ voices and interpreting their preferences is key to balancing new aspirations with traditional needs for reliability, value, safety, comfort, and driving experience.

Unpacking Automotive Drivers

The new automotive world calls for carefully segmented work across the various dimensions of the car market.  IN serving our clients, we typically deliver actionable measures, indicators and insights in relation to the following, among others:

  • New Car market
  • Used car market
  • New model launch
  • After-Sales Service
  • Maintenance & Repair
  • Aftermarket parts sales
  • Dealerships evaluations
  • Car tyres
  • Emissions
  • Electrification & Hybrid
  • Autonomous Driving
  • Smart-Connectivity Services
  • Safet Features
  • Leisure Cars
  • Ride Sharing Services
Extensive Research Types

The wide range of research types we employ in the automotive sector ensures that the most relevant methodological approach is implemented in order to obtain a holistic but targeted understanding of the new market dynamics. Our typical engagements include the following:

  • Motorist Segmentation
  • Brand Health & Equity
  • New Model Launch Testing
  • New Launch Demand Estimation
  • Car Clinics
  • Driver Satisfaction Testing
  • After-Sales Satisfaction and Loyalty
  • Mystery Shopping
  • Market Competition Analysis
  • Usage & Attitude Studies
  • Value Proposition Development
  • Immersive Motorist Ethnographic Studies
  • Advertising & Campaign Pre-Testing
  • Campaign Evaluation Testing
  • Communication Platform Effectiveness
Our Clients

Our distinguished clientele in the automotive sectors covers all key players in the automotive chain, including major international car manufacturers, local dealerships, new & used car Importer Associations, tyre manufacturers and car mechanics associations

Automotive