New Product & Services Launch
‘Know the market’ is our motto in engaging in any new project related to the launch of a new product or service. We support client in launching or relaunching new products, services and brands through a structured approach to ensure that opportunities are fully maximized and that risks are mitigated.
Wide-Range Experience
Our comprehensive approach in supporting new ventures has helped dozens of clients to launch successfully over the years in wide-ranging fields including telecom products and services, ICT solutions, new banking services and products, insurance products, real-estate projects, fast-moving consumer goods, new retail and catering outlets, new educational establishments and schools, launch of new car models, energy conservation solutions, new healthcare and diagnostic centres, entertainment venues, leisure facilities, house-building innovative solutions and many others.
All-Round Knowledge Support
Our approach to supporting new venture launches is scientifically structured to ensure that our clients are equipped with full knowledge of the market, opportunities and barriers which are necessary prior to investing in any new launch.
In the initial qualitative phase we support clients and brands to:
- Develop new concepts
- Fine-tune new concepts
- Formulate concepts into tangible products, services or brand propositions
- Identify branding, slogan and key messaging opportunities
Our quantitative survey work and analysis then pin-points key decision-making and action-based diagnostics such as:
- Selecting the optimal concept or new product proposition to proceed with
- Estimating demand and spend levels for the new venture, arriving at revenue projections
- Determining whether the new project carries enough potential to justify launch
- Identifying the most dangerous pitfalls to avoid when launching
- Determining the best prices at which to launch
- Identifying the consumer target audience with highest appeal -short-term and long-term
- Mapping a marketing and communication road-map for how, where and when to communicate to prospective customers
Relaunch
Existing products or services often need to relaunch holistically. Our clients often seek our support in regenerating or fully re-launching their existing brand, product or service.
Over and above supporting the relaunch through our research and analytics services, we are proud to confidently deliver decisive and definitive answers to key concerns which clients typically have, such as:
- Should we relaunch fully or should we just reposition the brand or offering?
- What historical strengths or aspects should we retain?
- Will relaunch impact on our brand health?
- What should we prioritize in relaunching?
- Will the relaunch require internal operational alignments, and what would these be?