Employer Branding & Satisfaction

We believe satisfied employees are key to long-term success. Happy employees are more dedicated, loyal, and effective brand ambassadors. Our experience confirms that a strong employer brand is vital for attracting and retaining top talent.

Our approach involves analyzing perceptions and integrating satisfaction measures with the optimal Employer Value Proposition. We offer a comprehensive solution to address critical questions surrounding employee satisfaction and employer branding.

Satisfaction

What is driving higher or lower employee satisfaction for my specific company and in our specific market?
Do these drivers change over time?
Are my employees truly satisfied or nor not and why?
Do satisfaction levels differ in terms of employee profile, their number of years working, their position in the company, their department or anything else?
How committed are they to the organisation, and what is needed to improve their commitment?
Would they or do they speak positively about the company?

Employer Branding

What are the important factors for selecting an employer?
How do potential new recruits find out about our organisation?
Which is the optimal Employer Value Proposition to emit in the wider labour market for our specific industry and organization?
What are the sweet-spots needed to both keep internal employees satisfied and attract the best talent in the market at the same time?
Do fresh graduates have different needs and perceptions on seeking employment and organisations?
What is the image of our organisation as an employer in the labour market and versus the competition?
How do perceptions of our organisation as an employer impact on the brand and its products as a whole?
What is the persona segmentation of the employer market and how can my organization make inroads into each persona segment?

Our systemic approach to measuring employee satisfaction and employer brands is reflected in the NOVERNA Human Capitalizer Solution. Find out more about Human Capitalizer here.