Brand Health Communicator
The NOVERNA Brand Health Communicator framework identifies the brand’s success and potential for the future and illuminates the optimal brand strategies and positioning for shaping sustainable growth.
Our clients typically seek to answer the following key questions:
Measurable and Actionable
Brand Health Communicator measures brand health indicators and communication effectiveness, offering actionable insights in a competitive landscape. It refines brand strategy, considers brand penetration, and provides tailored roadmaps for clients.
- How well is our brand performing TODAY in the market
- Why is my brand performing this way?
- Is my brand healthy to drive FUTURE success and growth in the market?
- How does my brand stand up to competition?
- What needs to be done to achieve sustainable brand health and growth?
Key Indexes
With over two decades of experience in customer experience, we tailor unique Customer Experience Models for each brand by integrating industry-specific dimensions. We conduct qualitative exploratory research to align customer needs with internal operations and brand aspirations.
- BHC Brand Equity Index measures the brand clout in the market and the underlying factors, given its brand presence
- BHC Brand Health Index measures pure brand health, adjusts equity for relative market share and removing the brand penetration effect.
Brand Foundation Areas
Core foundation indexes are analyzed to derive performance and diagnostics on 6 areas:
- Awareness: brand prominence in the minds of consumers
- Preference: brand liking, usage, recommendation, loyalty & premium pricing
- Functional positioning: perceived functional benefits and drawbacks
- Emotional position: key emotional hooks and deterrents
- Affinity to the Brand: how the brand impacts on the life of consumers
- Communication: success and alignment of all campaign activities
Inch-perfect Customer Journey Mapping
It turn, the Brand Equity & Health Indexes map brand performance areas onto the Customer Journey from awareness and consideration, through to trial, repeat and loyal usage and finally to the point of positively spreading the word about the brand.
Actionable Diagnostics
It turn, the Brand Equity & Health Indexes map brand performance areas onto the Customer Journey from awareness and consideration, through to trial, repeat and loyal usage and finally to the point of positively spreading the word about the brand.
- Brand Attributes Mapping reveals attributes positioning in the competitive sphere
- Brand Value Mapping identifies brand proximity to values
- Brand Positioning Strength ranks the brand strength across attributes