Opinion Polling
Since 2004, we’ve conducted over 100 extensive opinion polling projects across various markets, providing insights on consumer habits, societal issues, technology, and more.
Variety of Methods
Depending on the specific project requirements, we actively employ a series of data collection methods including:
- CATI telephonic interviews
- CAPI face to face interviews
- Online digital interviews
- Longitudinal panel interviews over an extended period of time
Scientific Samples and Sampling
We strongly believe in the science of statistical probability and the necessity to have statistically sound and valid samples.
For this reason, we do not cut corners:
- Our sampling scientists advise on the optimal sample sizes and distribution
- Sampling techniques are carefully designed to avoid selection biases of a demographic, usage or psychographic nature
- Appropriate weighting techniques are applied where necessary in order to restore sample representation in every dimension
Advanced Analytics for Uncovering Hidden Patterns
Opinion polling requires delving into subconscious and hidden perceptions. Our analytics team uses advanced techniques like regression, discriminant, factor, and cluster analysis to reveal hidden patterns in survey data, providing actionable insights for decision-makers in both public and private sectors.