Social Listening & Artificial Intelligence
Harnessing the power of Artificial Intelligence and the limitless opportunities it offers, social listening is an integral part of our services, both as a stand-alone offering and also embedded in wider research programs and activities.
Tech-Driven Efficiency with Unparalleled Human Interpretation
Our approach is highly tech-driven at the functional level, but what sets us apart is:
- Our uncompromised respect and maintenance of a fully scientific perspective based on sound qualitative and statistical principles that is conducted by our experienced quantitative and qualitative researchers
- The established expertise and experience of our research analysts and consultants in interpreting social data in a strategic and consultative mindset, providing knowledge and insight paths for effective decision-making
Comprehensive Digital Sphere Analysis
Our digital sphere analysis helps brands and organizations to understand their presence and impact in the digital sphere. It covers the full range of digital channels and posts in more than 50 languages, including – but not limited to – Facebook, Instagram , X, Tik Tok, Youtube, Videos, News editorials, blogs, forums, reviews, Linked-In and Reddit. Analysis is dynamic and taps into historical digital posts, current posts and future tracking
Applications
Our digital sphere analysis is strongly geared to usability and actionability. Key metrices are developed and measured for each individual brand or organization and tailored to achieve relevant aspects to each industry, each brand and each geographic market as well as at a multi-country level.
Typical applications of our work include the following areas:
- Brand presence, health and management
- Customer experience management
- Campaign Evaluation Testing
- Corporate Image measurement and management
- Psychographic and Emotional listening
- Pricing and offers studies
- Emotional listening
Applications
In the crowded space of digital conversations, accuracy is key. We stand out with rigorous quality control procedures, ensuring at least 80% accuracy in topic and brand sentiment analysis through a blend of AI and human observation.
Inquisitive
Our client organizations are provided with a full analytical tableau and AI powered features of our digital sphere data and analysis, empowering them to conduct their own inquiries relating to any aspect of social listening data and posts, at any given time-point for any brand – both their own and competition – and on any topic or channel.