Market Research

Research with a Purpose

We are passionate about research and strongly believe that research should not be conducted just for its own sake. Every project we undertake is driven to make an impact and a difference to our clients’ brand and operations.  In today’s world of an abundance of information and evolving market landscapes at an unprecedented rate, we advise clients and brands on:

  • How research should be structured and scoped to carry relevance and maximize output
  • What type of research is required: the relevant mix of quantitative, qualitative and social listening research is carried out as per requirements, creating knowledge synergies between the various methods
  • How the research insights can be embraced to shape and build our clients’ own unique success story, pushing boundaries to new limits
Research as Science and Art
Using a robust blend of methods and techniques, we empower clients and brands to unlock their full potential, harnessing the power of a dynamic method mix which includes the full range of quantitative, qualitative and digital landscape social listening research. Our research is always scientific but it is the knowledge and art of interpreting and understanding its fruits which sets us apart.
Qualitative Research 
01

Decoding the soul

Our qualitative approach reveals consumer insights and emotional connections
02

Focus Group Discussions

FGDs uncover social insights via skilled moderators, ensuring impartiality
03

In-depth Interviews

We observe everyday behaviors to inform consumer-centric strategies
04

Online Communities

Our online forums aid decision-making through shared insights.
Quantitative Research 

Impeccable Precision
Our quantitative techniques embrace the latest technological advances while retaining cornerstone scientific and statistical foundations of traditional research applications.

Face to face (Computer Aided Personal Interviews – CAPI)
Face-to-face interviews conducted door-to-door in central locations, or in-store by trained interviewers, remain relevant especially for strategic research needing unified data sets or extensive analysis. Using structured questionnaires, sample sizes are tailored to client needs for analysis confidence.

Telephonic (Computer Aided Telephonic Interviews – CATI)
We run two CATI call centers in Riyadh and Nicosia for telephone studies across the MENA region. Interviews are conducted by trained staff using structured questionnaires, with sample sizes tailored to analysis needs.

Online Surveys
Our online surveys efficiently target suitable respondent audiences and markets, ensuring sample representativeness and respondent accuracy through careful scrutiny and technological checks.

Desk and Online Secondary Research
Our seasoned researchers contextualize research within industry parameters, drawing from diverse data sources including previous research, publications, reports, official websites, and internal databases.

Panelling and Cross-Time Research
We conduct longitudinal research using incentivized panels to track long-term changes in consumer behaviors and attitudes.

Mystery Shopper
We conduct mystery shop visits and calls using highly trained shoppers following client-approved scripts for continuous improvement and performance management.