Who we are

Established in year 2004, we carry a distinguished record of market research and analytics services to leading international clients and brands, in both the private and public sector. Over the past 20 years we have consistently delivered more than 800 state of the art projects that have propelled brands, entities and organizations onto new growth paths and successes.

Our approach is based on sophisticated industry-specific knowledge, using a robust blend of quantitative and qualitative research, and advanced analytics in order to unlock the full potential of brands and shape their success story, today and in the future.

What we do

We deliver unparalleled cutting-edge market and social research, analysis and consulting to unlock the potential of organizations and brands.

International coverage

Our international reach covers the entire Middle East region, Europe and Africa, conducting projects and engagements both at the local level and at multi-country level.
Our primary markets of focus include:

Team of Professionals

Head of Research & Analytics

Harris Papageorgiou

25 years of international industry experience.
M.Phil in Economics University of Cambridge 

Head of International Operations

Ernesto Socratous

23 years of international industry experience.
B.Sc in Engineering, Moscow University

Operations Manager, MENA region

Hassan Osman

30 years of industry experience in the MENA region

Head Analyst, Digital Research

Osama Hassan

5 years of international industry experience

Research Consultants
and Analysts

12

Fieldwork
Managers

15 +

Fieldwork
Supervisors

40 +

Interviewers

300 +

Commitment and Promise 

Our unique commitment is one of total dedication and commitment to real partnership, in delivering state-of-the art market research and analytics services. We firmly believe that clients can only receive the full value of their investment in our services if a relation of trust and transparency underpins our partnership.  

To deliver this, our commitment is built on 4 core pillars: 

Dedicated Service

In project design’s first phase, fieldwork materials undergo rigorous internal pre-testing, translations, back-translations, and scripting & validation. We value the consumer and public as much as our clients, ensuring respondent feedback is based on wording, visuals, and prompts, fostering a space of comfort and honesty.

Proactive Exclusivity

We work with only ONE partner in each industry local market. We consider this as the best ethical approach to conducting research and analysis for clients who reach out to us expecting that we can offer their organizations and brands a competitive edge.  Our experience has shown that this is the best way to create a real partnership with our clients, as it creates a safe environment for sharing of information, inner-most thoughts and planning considerations which is pivotal in conceptualizing the most relevant project scope and delivering insights for competitive advantage.  Needless to say, full confidentiality of all information regarding organizational, strategic, and commercial plans and all other information is fully maintained.

Professionalism

We don’t cut corners in any way! We value and respect the seriousness of the decisions being made by our clients and therefore ensure the highest quality standards in our work. NOVERNA has been a full member of ESOMAR since 2004, fully adhering to its respective codes of conduct. 

Promise and deliver more

We promise and deliver more than what is planned!  While we ensure that what is agreed is delivered to our clients, we actually deliver more. There is a simple reason for this: the best research always unearths at least one unique previously unknown insight or paradigm. We take a step-up back, take nothing for granted and question everything to truly understand market and consumer dynamics.

Operational Excellence

Delivering insights which are accurate, meaningful and focused requires data of unquestionable quality and integrity.  This is why operational excellence for data collection and scrutiny lies at the heart of every single project we engage in.  Our promise is to always deliver the highest levels of quality, on time, every time.

The NOVERNA project execution framework puts into action all the necessary checks and balances to ensure the highest quality standards in project setup, data collection, analytics and reporting. 

Project Design

In project design’s first phase, fieldwork materials undergo rigorous internal pre-testing, translations, back-translations, and scripting & validation. We value the consumer and public as much as our clients, ensuring respondent feedback is based on wording, visuals, and prompts, fostering a space of comfort and honesty.

Project Launch

Our supervisors and staff receive comprehensive training for each new project, covering survey objectives, question administration, respondent queries, and sampling. Pilot interviews ensure quality before field deployment.

Quality Checks

We maintain uncompromising data quality through continuous scrutiny, blending in-person, live, and technological methods throughout project implementation.

In-field monitoring of data collection These activities ensure unbiased sampling and interviewer tasks, maintaining 100% quality-checked sample data through various methods.

Data Validation Technical measures ensure accurate respondent feedback sourcing, including time stamps, GPS tracking, response patterns, and data consistency controls.

Social Listening We remove noise from data to assess brand digital performance accurately, reaching industry-leading sentiment and topic annotation levels of 85% or higher.

Risk Mitigation

We address project-specific risks through internal processes, backed by local and international audit procedures and contingency measures.

Ready to Address All Your Enquiries

Contact Us

Got questions or need support? Reach out to us—we’re here to help!

    01. WHAT WE DO

    Changing the way we use energy!

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    Fleet
    Optimisation

    Parts
    & Repair

    Solar
    Energy

    03. How It Works

    Reshaping energy for the future!

    Sustainable development is the creed that underpins Irecco’s bespoke initiatives to protect the environment, strengthen communities and propel responsible growth.
    Projects Completed

    812 +

    Happy Customers

    23 k

    Years of Experiences

    15 +

    Awards Achievement

    99 +

    06. International Brands

    We are happy to work with global
    largest brands

    About Us