Sports & Leisure
Sports & Leisure as One
Sports and leisure are undergoing a significant transformation, with brands becoming more humanized to connect deeply with consumers. Successful brands align with consumer aspirations, forming lasting emotional bonds. Emphasis on inclusivity and diversity, along with opportunities in digital fan engagement and sports-themed digital games, offers brands ample opportunities for growth.
Connecting the Dots
Our custom-fit focus on banking and insurance services ensure that our clients are equipped with the most innovative approaches and insights to research, information and knowledge analysis, providing the necessary foresight and ammunition to capitalize on novel opportunities and growth avenues while leveraging on traditional strengths.Our work in the sports & leisure industries supports sports brands to leverage their innate potential and to connect the dots between sports and leisure activities through forging long-lasting bonds. What is more, we assist brands beyond the sports sphere to understand the impact and potential of sports sponsorships in elevating themselves to greater prominence. Ultimately, we strive and deliver actionable insights and roadmaps for brands to forge immersive and engaging partnerships utilizing sports & leisure as vital linchpin.
All-Round Perspective
Our engagement in the sports & leisure extended to a broad range of subject areas. Typically, we support clients in accomplishing their key goals in relation to:
- Building Brand Health & Equity
- Evaluating sport franchises and sponsorships
- Evaluating the impact and potential of merchandizing
- Maximizing growth and sales of sports equipment, footwear, clothing and accessories
- Promoting greater fan engagement
- Understanding the intertwined impact of leisure facilities and theme-parks with sports
- Leveraging social media and experiential marketing
- Consolidating sustainability and social responsibility through community reach
- Ensuring fans and community inclusivity and involvement
- Fusing life-style, outdoor activities and health fitness into wider brand propositions
Specialized Research Activities
Reflecting the specialized needs for research and analytics in the sports & leisure sphere, project types we have conducted since year 2004 include the following:
- Sponsorship Evaluation
- Brand Health & Equity
- Merchandizing Package Testing
- Usage & Attitude Studies
- Segmentation
- Social Listening and Digital Channels Analysis
- Market Competition Analysis
- Value Proposition Development
- Immersive Ethnographic Studies
- Advertising & Campaign Pre-Testing
- Campaign Evaluation Testing
- Communication Platform Effectiveness
- Market Sizing & Future Demand Estimation
- Customer Satisfaction & Loyalty
Our Clients
Servicing a wide-range of client types, our clients for our work in relation to the sports & leisure industries include sports clothing and accessories brands, football teams, sports organizations and associations, major international brands outside the sports sphere which engage in sports sponsorships, media organizations, gaming companies and operators of large leisure facilities and theme parks.